Lexus recorded record sales for the year: North America became the largest market

Lexus, Toyota's luxury car division, reported record sales last year. Over the past 12 months, deliveries increased by 4% to 882,231 vehicles, it says on the website of the parent company, Toyota.

North America has become the largest market, accounting for almost half of global sales: 408,070 units, an increase of 7.5% compared to 2024.

Lexus recorded growth in almost all key markets, with the exception of Europe, where sales decreased by 2.3% to 80,686 vehicles. In percentage terms, Africa showed the largest growth in 2025 – by 18.8% to 1,485 units. Central and South America also showed strong growth, up 13.8% year-on-year to 4,684 vehicles.

Electric vehicles accounted for more than half of total sales. Hybrid, plug-in hybrid and all-electric models reached a record share of 52%. Demand for electric vehicles increased by 119%.

These record annual results come at a time when the parent company is preparing important changes at the Lexus brand level. Toyota CEO Simon Humphries recently said that the luxury manufacturer will "move forward as a pioneer" and "act with more freedom".

Lexus is preparing to abandon the model that launched the brand – the LS sedan – and reuse the name for a series of more unconventional models. These include an LS minivan with six wheels, as well as an SUV with a coupe silhouette, reversible doors and an expandable cargo area.

The official results announced by Toyota for the entire year 2025 confirm that the Japanese manufacturer has overtaken the VW Group and retained first place in global vehicle sales for the sixth consecutive year.

In total, 11.3 million vehicles were sold across all brands in the portfolio, up 4.6% year-on-year, which is a new record for the company. Another record was set with 9.2 million vehicles sold on international markets (+3.1%).

In addition, Toyota's main brand reported a historic sales record of 10.5 million vehicles delivered to markets around the world, which is almost equal to the sales volume of the entire concern a year earlier.

Toyota's previous record dates back to 2023, when the Japanese company sold 11.2 million vehicles. In 2024, Toyota recorded a slight decline to 10.8 million cars sold, caused by the downturn in China and problems due to natural disasters in Japan.

• Audi is a premium automotive brand that belongs to the Volkswagen Group, in 2025 reduced global supplies by about 3%. At the same time, the electric vehicle segment recorded a 36% increase.