Tesla is losing the European market, while China's BYD is showing rapid growth

In July 2025, sales of new cars Tesla have fallen sharply in the UK and Germany, while Chinese electric car manufacturer BYD is showing rapid growth. About writes CNBC News.

According to the Society of Motor Manufacturers and Dealers of the UK (SMMT), Tesla sold only 987 new cars, which is almost 60% less than the 2,462 cars sold in the same period last year.

In Germany, sales fell by 55.1% to 1,110 cars per month. In the first seven months of the year, Tesla sold up to 10,000 electric vehicles, which is 57.8% less than in the same period in 2024.

In contrast, the Chinese electric car manufacturer BYD showed rapid growth. In July, the company sold 3,184 cars in the UK, more than four times more than last year. In Germany, BYD's sales grew by almost 390% year-on-year.

Tesla loses ground in Europe for the sixth month in a row, in part due to competition from Chinese automakers and reputational issues related to statements Elon Musk and his political position.

Musk himself has warned that the company may experience "several difficult quarters" due to rising tariffs and the expiration of tax incentives for electric vehicles in the United States.

• Recently, Tesla suggested discounts and financial incentives for all models to support sales in the coming months.
• In the second quarter of 2025 Tesla sold 14% less cars than in the same period last year.
• Tesla sales in Sweden, Denmark and France fall for the seventh month in a row.