During her visit to Ukraine, movie star Angelina Jolie visited the Vinnytsia pub-restaurant "Horse in a Gas Mask". This is an unusual establishment dedicated to the historical events of the early 20th century, when Vinnytsia became the capital of the Ukrainian People's Republic three times.

There are several other similar restaurants in Ukraine whose concepts are based on a connection to prominent figures or major historical events. How does this marketing tool work? We'll explain using examples of the restaurants "Horse in a Gas Mask" from Vinnytsia, "Makhno Pub" from Dnipro, "Vytautas' Crown" from Lutsk, "Potocki's Confectionery" from Khmelnytskyi, Bona from Kamianets-Podilskyi, and "The Last Barricade" from Kyiv.

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Makhno PubPotocki's ConfectioneryVytautas' Crown