Keurig Dr Pepper to acquire JDE Peet's for €15.7 billion

The U.S. company Keurig Dr Pepper, known for its soft drinks, tea, coffee, and coffee machines, has agreed to acquire Dutch coffee producer JDE Peet's for €15.7 billion, according to a joint press release.

Keurig Dr Pepper will pay €31.85 per JDE Peet's share, representing a 33% premium over the current market price.

Once the deal is finalized, Keurig Dr Pepper plans to split into two entities: one focusing on the coffee business (Keurig, Jacobs, L'OR, Peet's) and the other on soft drinks (Dr Pepper, Canada Dry, 7UP, A&W).

The split aims to create specialized companies that can better compete in their respective markets and enhance shareholder value.

The new coffee company, projected to generate around $16 billion in revenue, will become the world’s largest "pure-play coffee" company.

The acquisition of JDE Peet's is expected in the first half of 2026, after which Keurig Dr Pepper will be divided into two separate companies

• Keurig Dr Pepper has a market capitalization of $47 billion. The company was formed in 2018 through the merger of Keurig Green Mountain, a coffee and coffee machine producer, and Dr Pepper Snapple, a soft drink manufacturer.
• JDE Peet's was established between 2015 and 2019 through the merger of Mondelez International’s coffee division with Dutch company Douwe Egberts to form Jacobs Douwe Egberts, followed by the addition of the Peet's Coffee chain.