Ukrainian retail continues to adapt to the realities of the fourth year of full-scale war. The market is growing, but mostly due to inflation.

Consumer priorities have also changed. Savings have become a growth driver for some product categories. Ukrainians are actively looking for promotions and controlling their total check. And they view the chains' own brands as a tool for saving.

How did the purchasing power and priorities of Ukrainians change during the war? To what extent did consumers start to save money when making purchases and what is important to them when choosing a store? Which categories of goods are gaining popularity, and which are losing their positions on the Ukrainian market? LIGA.net found out.

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