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Betting on the expensive: why Vovk and Gepur are going premium during the war and whether there's money in it
Vovk and Gepur are starting to sew premium clothing, despite the fact that Ukrainians' purchasing power is declining. For manufacturers, this could be a way to maintain profitability.
Two prominent Ukrainian clothing brands, Vovk and Gepur, have announced the launch of premium lines of their products. This is not about creating separate luxury brands, but about more expensive collections within already well-known brands. They are betting on limited editions, more complex materials, and a two to three-fold increase in the average check compared to the basic assortment.
Read the article to find out why manufacturers decided to make more expensive products and whether there will be buyers for them LIGA.net.
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