Dior's first female creative director is leaving the company. Who will replace her
French fashion house Dior, part of the LVMH group, has appointed Irish designer Jonathan Anderson as head of its women's clothing line and haute couture collections, Reuters reports.
Anderson will replace Italian Maria Grazia Chiuri, who has held the position since 2016. He will also retain his new role as chief designer of Dior menswear, which he took on in April.
"Jonathan Anderson is one of the most outstanding creative talents of his generation. His unique creative vision will be an important asset in writing the next chapter in the history of Dior," said LVMH CEO Bernard Arnault.
Anderson, who is 40 years old, previously worked for ten years as creative director of the Spanish brand Loewe (also owned by LVMH).
There he gained recognition thanks to unconventional ideas: for example, wide-leg jeans for 800 euros or the Puzzle bag, which costs about 3,000 euros.
Anderson is one of several new designers taking the helm at major fashion houses amid a global reshuffle in the luxury industry, which is currently in a slump, with analysts citing economic instability in the United States and a property crisis in China as among the reasons.
Maria Grazia Chiuri was the first woman to serve as creative director of Dior. During her tenure, the brand actively promoted feminist ideas, and her collections were distinguished by a combination of classic silhouettes with modern elements.
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