Temu faces fine of up to 6% of global turnover due to violation of EU rules
Photo: Depositphotos

The Chinese online store Temu faces a fine of up to 6% of its global turnover for violating the EU Digital Services Act (DSA). This was reported by the European Commission said on Monday, July 28.

According to the Commission's preliminary findings, Temu does not take sufficient measures to prevent the sale of illegal goods on its platform.

"The evidence shows that there is a high risk of EU consumers encountering illegal goods on the platform," the EC said in a statement about Temu.

According to the European regulator, the analysis conducted as part of the "mystery shopping" showed that consumers using Temu "are likely to find non-compliant products among the offers, such as children's toys and small electronics."

The Commission said it would continue to investigate other possible violations, discovered in October 2024.

If the preliminary findings are confirmed, the Commission will issue a non-compliance decision, which establishes that Temu is in violation of Article 34 of the Data Protection Act (DSA). Such a decision could result in a fine of up to 6% of the vendor's total annual global turnover and an order to take remedial action.

The Commission's announcement is a major regulatory challenge for China's e-commerce platform in one of its key international markets.

As of the beginning of 2025, the topic was 292 million monthly active users worldwide, 92 million of them in the European Union. The gross value of Temu's goods reached $70.8 billion in 2024.