The most popular US alcohol brand accidentally spilled vodka into energy drink cans

In the United States, High Noon has announced a recall of a batch of alcoholic carbonated beverages due to mislabeling. About it writes Bloomberg.

Celsius Astro Vibe energy drink cans were accidentally filled with Seltzers High Noon vodka. This means that customers could have inadvertently consumed alcohol thinking they were buying a soft drink.

The recall involves 12-packs of High Noon Beach Variety, which were sold in stores in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin from July 21 to 23.

High Noon is owned by E&J Gallo Winery. The company explained that the problem arose due to a mistake made by the supplier of the cans and emphasized that no cases of poisoning or health problems were reported.

Energy drinks manufacturer Celsius Holdings Inc. said it was not involved in the production or bottling of these cans, and that the incident only involved containers with their design.

Walmart reported that it promptly withdrew the products from sale and advised customers who purchased the drinks to throw them away and contact any Walmart store for a full refund.

High Noon entered the market in 2019 and positions itself as the only hard seltzer made with real vodka and juice, with no added sugar, gluten-free, and low calorie content.

Since 2022, it has been the best-selling alcohol brand in the United States.

• On July 16, the Cabinet of Ministers approved new labeling procedure alcoholic beverages, tobacco products and e-cigarette liquids.