Not just media. Varus invests $30 million in product subscriptions.

The Varus supermarket chain is investing $30 million in the creation of a new technology platform for subscription-based grocery delivery. The service will be operational from the summer of 2025.

The service works like this: the consumer chooses a set of products once, and Varus delivers them automatically once a month, or with another frequency.

Over the next three years, the e-commerce retailer plans to switch to a "subscription first" format. How will this work, how is Varus implementing its new service model, and what experience does "Chornomorka" have, which has been working with a similar format for several months? Read the article. LIGA.net.