"We were trying to create a culture". Russian Federation destroys production of Feeelings socks brand
Photo: Feeelings

On the night of July 10, a Russian attack destroyed the production of the Ukrainian brands Feeelings and Intelligent Organism, which specialized in socks and underwear. This was reported to by by the owner of the brands, Oleksandr Yatsyuta.

"Last night, a drone hit our production facility. The factory where we have been knitting socks for the last ten years burned down. Along with it, the entire warehouse, the remains of socks and underwear, raw materials, equipment, everything", – said Yatsyuta.

The owner of the brands noted that they were the first in Ukraine to learn how to produce socks from Egyptian mercerized Filoscozia cotton and cashmere.

"We were not just creating things – we were trying to create a culture: things that are worn with pride", – emphasized Yatsuta.

Despite the loss of its main production, the brand has a sewing line that has survived. It will continue to produce underwear and clothing. The team does not rule out that they will eventually resume production of socks.

"This is not the end. It's just another very dark night", – emphasized in the Feeelings press service.

Feeelings said it would do its best to refund the order or find another solution.

"We were trying to create a culture". Russian Federation destroys production of Feeelings socks brand
Photo: Oleksandr Yatsyuta