IDPs scale Ukrainian businesses around the world

Walking around Warsaw, you can visit Lviv Croissants or Drunken Cherry, then send a parcel by Nova Poshta to Ukraine or to different European cities, or get your nails done at Pied-de-Poule. And this is just one European city where many businesses originating from Ukraine have congregated.

This type of business model is called a franchise, and there are many examples of such companies around the world. There are numerous companies on the market that sell franchises for many businesses in different countries. Sometimes entrepreneurs do not turn to them but sell franchises on their own, depending on demand, brand popularity, and their own resources and knowledge. According to Franchise Group statistics, at the beginning of 2022, there were approximately 590 franchisor companies in Ukraine. During the war, 43% continued to develop in this direction.

The target audience of Ukrainian franchises abroad is mostly IDPs, but also people from Ukraine who have long lived in another country and want to start their own business or invest in a business.