Opinion
How brands manipulate the topic of Russian aggression to turn bigger profits
Businesses resort to ‘Bakhmut’ sausages, ‘Azovstal’ socks, and ‘Chornobaivka’ coffee shops when they have no unique advantage

Information is a weapon. It's no longer just a headline for another ‘hi-tech, low-life’ piece. It is now the truth.
Manipulating information gives you power that cannot be gained by any other means. The ability to manipulate information was the reason why cryptocurrency ICOs existed in 2016-2018.
That’s how Brexit happened in 2016; some districts are mercilessly filled with new multi-storey residential buildings, and in others, ‘people’s interests win’; someone becomes president, and someone ceases to be a valid politician for billions of people around the world.
Unlock to continue reading
You need to subscribe to read this article