Personalized Marketing For Business Promotion
Content:
  1. How to Analyze Your Target Audience — Methods and Tools
  2. Create a Content Strategy Based on Data About Your Customers
  3. The Importance of Correct Communication For Promotion

For advertising purposes

Personalized marketing is a special promotional strategy where offers and communications are tailored to the individual needs of a specific customer. The key to this strategy is the target audience. This concept defines the specific group of consumers that the chosen promotional strategy is aimed at. In 2024, personalized marketing is recognized as one of the key promotional strategies, allowing companies not only to retain customers but also to stand out from the main competitors in the market. By utilizing personalized marketing, companies have the opportunity to create more and more special and unique offers for their customers.

Mikhail Kurzanowski, CEO of OC24 Ltd, talks about the strategy of personalized marketing. "In our company, which has been promoting websites, including SEO optimization in highly competitive niches, for over 5 years, we see that website and brand owners often make a mistake. Trying to reach the widest possible audience simultaneously without offering a personalized experience, they simply lose potential customers. 71% of customers want to receive personalized content, and implementing such an approach allows increasing company revenues by 10-15%."

How to Analyze Your Target Audience — Methods and Tools

The correct choice of target audience in marketing is the determination of the right audience in marketing. Simply put, it's important to accurately identify the group of consumers who would be most interested in the product or service you are offering. Audience segmentation allows specialists to divide the entire potential audience into narrower groups of people. In segmenting audiences, a whole range of criteria is considered during the assessment:

  • Demographics – gender and age of potential customers;

  • Geo – current place of residence;

  • Psychological – beliefs and values formed within the potential audience;

  • Behavioral – habits and actions.

If you are just starting to analyze your potential target audience, special tools like Google Trends, Google Search Console, and Google Analytics can simplify the task. It is also worth paying attention to behavioral analysis services like Microsoft Clarity, Hotjar, and other similar tools. Here, you can access the data collected from various behavioral studies.

There are also several paid services that can help you achieve your goal. In particular, for studying the target audience in marketing, Software like SEMrush, Ahrefs, and HubSpot might be useful. The use of a reputation management system tool is equally important, as it allows you to create a positive image for your company online.

Do not forget about various social media platforms like Facebook, Instagram, TikTok, and Twitter (X). They can help you gather data about your potential audience for free – to analyze their behavior and possible preferences.

Additionally, in recent years, AI (Artificial Intelligence) has significantly simplified the task. You can specify certain parameters of your potential client that were gathered using the tools described above. The AI will combine this information into a comprehensive profile and can even generate a photo of a client who might be interested in your offer. For example:

"Anna, 35 years old, resident of Washington, works as a marketer in an IT company, is interested in new technologies and travel. She has two children and a cat named Leo."

Personalized Marketing For Business Promotion

Create a Content Strategy Based on Data About Your Customers

The information gathered about your target audience allows for adjustments when forming a content strategy. In this case, it involves targeted marketing or differentiated marketing depending on which segment of the audience you are targeting.

According to the source, if the focus is on Gen Z customers living in the United States and frequently using social media (such as Instagram and TikTok), you can use a less formal Tone of Voice, designs with memes or GIFs (currently relevant in the U.S.).

However, if a significant portion of your audience consists of Gen Y individuals living in Europe and preferring email as a communication channel, a more formal tone of communication is appropriate.

The Importance of Correct Communication For Promotion

Research and analysis of the target audience are key elements for successful business operations in 2024. It is crucial to select the right strategy for promotion, use appropriate communication channels, and adapt content to meet the expectations of targeted customers. This approach will help improve the reputation management system, which will subsequently lead to increased revenues.