Trade is one of the few sectors of Ukraine’s economy that has grown during the full-scale war. Almost half of the companies on the list of Ukrainian business leaders in 2022 work in trade, according to the ministry of digital transformation and the state statistics service.

The war has forced Ukrainians to be more demanding when purchasing goods and look for cheaper prices. As a result, more consumers have started looking for goods online.

Prom.ua, one of the largest marketplaces in Ukraine, felt this trend and was able to turn it to its advantage. Over the year of the full-scale war, sales on the platform grew by 20 percent, and the net profit quadrupled to UAH 225.2 million, its CEO Denys Horovyi told LIGA.net.

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EVOProm.uaDenys Horovyi