Historically, Ukrainian parents considered higher education to be the minimum required to build a career. Laboring professions were not prestigious, and people were forced to go there after failing to get into universities.

A few decades ago, higher education institutions began offering contractual education, which resulted in a significant increase in the number of graduates. This led to a saturation of the diploma market, primarily driven by the preferences and financial capacity of parents who financed their children's education. Consequently, the market became heavily skewed.

On one hand, it is understandable that parents desire to provide their children with education in prestigious fields such as law, journalism, medicine, management, international economics, or international law.

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